What we’ll share
The fundamental business principles that took me 30 years to learn. These are survival lessons divided into four categories: Start-up, Scaling, family, and personal that I wish someone had shared with me on day one. You’ll hear real stories about navigating clients, cash flow, partnerships, and critical crossroads moments. No theory – just what did and didn’t work.
What are the benefits
You’ll skip years of costly mistakes. These lessons are too practical for business school. You’ll make informed decisions faster, avoid common traps, and spot opportunities and red flags earlier. You’ll get a toolkit you can use.
What you’ll walk away with
A cheat sheet of principles you can use Monday morning. Each principle includes the real story behind it – the mistake or breakthrough that taught me. You’ll gain permission to challenge conventional wisdom and the confidence that comes from knowing others faced the same struggles.
How you’ll feel after (the 1%)
Validated and fired up. Your struggles aren’t unique – they’re universal truths every business person navigates. You’ll feel equipped, like someone handed you a map for terrain you’ve been stumbling through blind. You’ll have insider knowledge that separates people who repeat mistakes from those who break through.
Who should attend
Business owners tired of learning the expensive way. Anyone stuck at a crossroads or facing a big decision. Leaders who mentor their teams. Even experienced business owners/Entrepreneurs – hearing someone articulate what you’ve learned validates your instincts and fills gaps. Can include, business partner, someone you’re mentoring, or that friend who constantly asks for advice.
About the presenter
Sam Saltis is the visionary founder and CEO of Core dna, a leading SaaS platform built to simplify digital experiences for marketing teams. With over 20 years in the web technology space, Sam has dedicated his career to helping businesses streamline website management, accelerate deployment, and ensure security—without relying on heavy code. Under his leadership, Core dna has empowered companies to scale their digital presence with greater efficiency and confidence.
Beyond the boardroom, Sam is a passionate traveler, foodie, and golf enthusiast who loves discovering new technology. A dog lover at heart and a fan of Deadpool’s unconventional flair, Sam draws inspiration from Simon Sinek’s Start with Why, appreciating its clarity and purpose-driven message. On his bucket list? Buying a home in Europe, traveling in an RV, and giving back by volunteering at a tech accelerator.
Sam brings a unique blend of technical insight, entrepreneurial grit, and human connection to everything he does.