An Uncommon Leadership Playbook

Most of us have been taught the wrong lessons about performance. We look at elite sports teams, unicorn startups, celebrity CEOs and viral business content, then try to transplant those […]

Using Data Effectively in Excel 

I’ve spent most of my career working with data, but not in the way people often expect. It hasn’t been about complex systems or highly technical tools. It’s been about […]

When Growth Stops Responding to Effort

I want to talk about a moment that most growing businesses hit, even if we don’t always name it clearly. It’s the point where effort stops translating into results. The […]

DIY Video Strategy for Your Business

I’ve lost count of how many times I’ve heard some version of the same sentence: “We know we should be doing more video, we just don’t know where to start.” […]

We All Do It Every Day, So Get Better At Selling

Most people think the hardest part of sales is convincing someone to buy. In my experience, the hardest part is simply starting. Watch the whole recording here. That moment before you […]

Google Ads

The easiest way to waste money in digital marketing is to start spending before you actually know what success looks like. Watch the whole recording here. I see it happen all […]

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