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Content that Connects by Willem Popp and Robin Vessey

Wednesday 1 October 2025
8:00 am - 9:00 am

The event

Unlock the real power of content—not with theory, but with hands-on frameworks and live demonstrations. Discover how to move beyond generic social media advice and create content that builds trust, credibility, and real business results.

WHY ATTEND
– Learn practical, immediately applicable content creation skills—no fluff, just what works.
– See live demonstrations of frameworks and tools used by real businesses.
– Walk away with a clear, actionable plan tailored to your business journey.

WHAT WE WILL SHOW YOU
– How to quickly assess your current market perception and content effectiveness.
– A simple mapping process to align your content with your customer journey and business model.
– A proven, time-efficient method for producing strategic content that actually works.

WHAT ARE THE BENEFITS
– Build stronger know-like-trust relationships with your audience.
– Save time by focusing on content that matters for your business stage and goals.
– Gain confidence in adapting to social media trends and platform changes.

WHAT WILL YOU WALK AWAY WITH
– Self-audit tools and templates for immediate use.
– A customised content strategy mapped to your business needs.
– A reusable system for efficient, high-impact content creation.

HOW WILL YOU FEEL AFTER (the 1% er)
– Empowered to create content that drives real business growth.
– Energized by new skills and frameworks you can use right away.
– Confident in your ability to stand out and connect with your market.

WHO SHOULD ATTEND 
– Business owners, founders, and key stakeholders ready to turn expertise into market presence.
– B2B professionals who want to build trust and credibility with their audience.
– Anyone tired of generic marketing advice and looking for practical, business-focused content strategies.

The location

https://masterclass-by-common-sense.mn.co

Members

About the Presenters

Willem Popp – Founder & Editor in Chief 

Willem Popp is a seasoned journalist with years of experience turning complex expertise into compelling content. He specialises in asking the right questions to extract authentic insights and transform them into stories that resonate. Willem’s background working with business leaders and industry experts gives him a unique ability to clarify thinking and help others share their knowledge in ways that build trust and drive results.

Robin Vessey – Founder & Technical Strategist 

Robin Vessey brings over 30 years of experience building technology-driven businesses and start-ups. As a technical strategist, Robin understands how to translate deep technical expertise into clear business value. Having faced the challenge of making complex technology accessible and visible to the right audience, Robin is passionate about bridging the gap between technical know-how and market understanding.

 

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