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SUMMARY:The Growth You’re Not Seeing. Yet. by Natalie Potter
DESCRIPTION:Three real businesses. The overlooked opportunities. The strategies behind remarkable results. \nFive years of declining sales. An untapped market. A small challenger with national ambitions. Three different business situations and three stories demonstrating the difference strategic marketing can make.In this one-hour webinar\, Fractional CMO Natalie Potter reveals the research\, decisions and hands-on leadership behind remarkable commercial results.Discover how looking beyond marketing activity can change the direction of a business and what you could be overlooking in yours. \nWHY ATTEND \n\n\nYour marketing should contribute to business growth. Discover what needs to connect for investment and activity to translate into sales. \n\n\nYour next move may need a different perspective. See how market research\, customer insight and competitive analysis can challenge assumptions and reveal a stronger direction. \n\n\nYou want proof. Explore three real businesses\, the strategic decisions made and the results achieved. \n\n\nWHAT WILL YOU SHOW \n\n\nComdain Homes — reversing decline: how research\, repositioning and targeted marketing helped turn five years of declining sales into three years’ worth of signed building contracts within one year. \n\n\nSilverback — expanding the opportunity: how a strategy to move beyond consumables into a complete Spill Control System helped achieve twice its initial growth target within two years. \n\n\nLeaptel — building a challenger: how distinctive branding\, suburb-by-suburb targeting and customer loyalty initiatives supported growth from zero to $13 million in revenue over five years. \n\n\n\n\nWHAT ARE THE BENEFITS \n\n\nMake better marketing decisions: understand what to investigate before spending more\, hiring people or launching another campaign. \n\n\nRecognise opportunities beyond promotion: see how strategic marketing can influence your positioning\, service offer\, customer relationships and competitive advantage. \n\n\nConnect strategy with performance: understand the role of experienced leadership in aligning management\, sales\, marketing teams and specialist partners. \n\n\nWHAT WILL YOU WALK AWAY WITH \n\n\nThree questions to challenge your approach: who should we target\, why should they choose us\, and what is stopping them? \n\n\nOne priority to investigate in your business: an opportunity\, assumption or marketing gap that deserves closer examination. \n\n\nBEAM’s free 20 Marketing Essentials for Business Growth e-Guide: a practical resource to continue reviewing your marketing foundations after the webinar. \n\n\nHOW WILL YOU FEEL AFTER — THE 1% ER \n\n\nClearer about the difference between keeping marketing busy and giving it a strategic purpose. \n\n\nMore confident asking questions about your marketing direction\, investment and results. \n\n\nCurious about what’s possible when you examine your business through a fresh commercial lens. \n\n\nWHO SHOULD YOU INVITE AND WHO SHOULD ATTEND — WHY \n\n\nBusiness owners\, CEOs and general managers facing declining or plateauing sales\, pursuing growth\, or questioning whether their marketing is delivering. \n\n\nProfessional Business Advisors – wanting better results for their client’s businesses \n\n\nSales leaders and business development managers wanting better-fit enquiries\, clearer differentiation and marketing that supports their sales targets. \n\n\nABOUT THE PRESENTER: \nNatalie Potter\nFounder\, BEAM Marketing | Fractional Chief Marketing Officer \nNatalie Potter helps business owners uncover opportunities\, sharpen their competitive advantage\, and turn marketing into a measurable contributor to growth. \nWith more than 30 years across marketing\, advertising\, media and brand strategy\, her career includes senior roles at MediaCom\, CJB/Clemenger and Medicus. She brings experience across manufacturing\, healthcare\, professional services\, telecommunications\, and construction. \nThrough BEAM Marketing\, Natalie embeds in businesses as a Fractional Chief Marketing Officer\, providing senior leadership without the cost of a full-time executive. She leads specialist teams\, mentors internal marketers\, and works with management to align marketing with business goals and sales targets. \nHer strategic approach has supported significant results: Comdain Homes secured three years’ worth of signed contracts within one year; Leaptel grew from zero revenue to $13 million over five years; and Silverback achieved twice its initial spill-control growth target within two years. \nIn The Growth You’re Not Seeing. Yet.\, Natalie reveals the research\, decisions\, and execution behind these outcomes – helping business owners recognise what they could be missing in their business potential. \nMarketing that means business.
URL:https://www.uncommonexperiences.com.au/event/uncommon-masterclass-with-natalie-potter/
LOCATION:https://masterclass-by-common-sense.mn.co
CATEGORIES:Masterclass
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