You don’t need a lab, a budget, or a creative genius on your team.
Innovation lives in what you already see every day and in the
questions you’ve stopped asking. In 40 minutes, you’ll walk away with
five practical tools to start innovating from wherever you stand right
now.
WHY ATTEND
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Because most entrepreneurs are sitting on untapped innovation — and don’t know it. The opportunity is already in your product, your customers, your team.
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Because innovation has been made unnecessarily complicated, expensive, and exclusive — reserved for specialists, labs, and big budgets. It doesn’t have to be.
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Because the tools that actually work are lean, fast, and can be used by any founder today — without hiring a team or running a costly experiment.
WHAT WE WILL SHOW YOU
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Five concrete innovation tools drawn from 33+ years of hands-on work with entrepreneurs and physical product companies — tools you can deploy immediately, without a team.
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Real case studies: from a lobster-shaped paintbrush holder to a revolutionary aquarium tank — showing how simple shifts in perspective create market differentiation.
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Live exercises with the audience: observing friction, reframing product questions, mapping overlooked stakeholders — done together, in real time.
WHAT ARE THE BENEFITS
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You stop waiting for “the right time” or “the right budget” to innovate — and start seeing opportunities in your existing business today.
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You learn to see what your customers experience — including the friction and frustration they never tell you about — through direct, unfiltered observation.
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You discover that the most powerful innovations often come from asking a better question, not building a better product.
WHAT WILL YOU WALK AWAY WITH
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A practical innovation toolkit of five immediately usable methods: Customer Observation Technique, Semantics, The Question, Stakeholder Mapping, and Proportions.
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A new lens on your own product or service — with at least one concrete innovation angle identified during the session itself.
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The habit of asking “what is the question this product is answering — and is that still the right question?” A deceptively simple practice that unlocks real competitive advantage.
HOW WILL YOU FEEL AFTER (THE 1%ER)
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Liberated. Innovation stops being something that happens to other companies — and starts being something you do, quietly and consistently, every week.
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Curious in a new way. You’ll leave the session looking at the world differently — every product you encounter becomes a source of ideas. The barista, the packaging, the airport trolley.
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Confident. Not because innovation is now easy — but because you now know it’s yours to do. You have the tools. You have the method. You just have to decide.
WHO SHOULD ATTEND
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Entrepreneurs and founders who feel their product or service has plateaued — and are looking for a fresh angle without the cost of a rebrand or product overhaul.
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Business owners who’ve been told “you need to innovate” but have no practical framework to act on that advice. This session gives them one — five, actually.
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Team leaders and managers who want to build an innovation mindset in their organisation — without creating a separate “innovation team” or running expensive offsites.
ABOUT THE PRESENTER: PHILIPPE GUICHARD
Philippe Guichard is an award-winning industrial designer, business strategist, and founder of D2 design. With over 30 years’ experience, he helps serial entrepreneurs transform product ideas into scalable ventures—by aligning design, market-fit, and business models from day one. His unique “Elegance Effect” methodology has led to the launch of numerous multi-million-dollar products across industries. Philippe speaks on design-led innovation, strategic product development, and the power of building with purpose—for people, profit, and the planet. He brings clarity, momentum, and practical insight to founders ready to move from idea to impact.