BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Uncommon Experiences - ECPv6.15.11//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Uncommon Experiences
X-ORIGINAL-URL:https://www.uncommonexperiences.com.au
X-WR-CALDESC:Events for Uncommon Experiences
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20250405T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20251004T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20260404T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20261003T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20270403T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20271002T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20260915T080000
DTEND;TZID=Australia/Melbourne:20260915T090000
DTSTAMP:20260910T161120
CREATED:20260902T055943Z
LAST-MODIFIED:20260910T032039Z
UID:4602-1789459200-1789462800@www.uncommonexperiences.com.au
SUMMARY:Stop Optimising for AI. Start Owning the Source - Tony Sambell & Renae Casey
DESCRIPTION:Generative search engines mine Reddit\, niche forums\, and community data centres for authentic human consensus. Most marketers focus entirely on what AI outputs while ignoring the specific platforms feeding those answers. This masterclass breaks down how to audit AI sourcing and build dominance in community search. \nWHY ATTEND \n\n\nDiscover why analysing where AI sources its answers can be highly valuable. \n\n\nLearn how Reddit\, forums\, and user-generated platforms are influencing search visibility. \n\n\nUnderstand how to pivot your digital strategy as AI agents emerge. \n\n\nWHAT WILL YOU SHOW \n\n\nLive breakdowns of forums\, threads\, and data sources powering top generative search responses. \n\n\nTactical playbooks for building an authentic\, authoritative brand presence inside Reddit and community platforms. \n\n\nStrategic models for transforming your website into an essential data node that AI agents actively rely on. \n\n\nWHAT ARE THE BENEFITS \n\n\nProtect your brand’s market share. \n\n\nPosition your company to be organically recommended by AI. \n\n\nDrive higher-intent discovery by meeting buyers where unedited\, trusted discussions happen. \n\n\nWHAT WILL YOU WALK AWAY WITH \n\n\nAn understanding of how to track where AI gets its information about your industry. \n\n\nThe knowledge to utilise the information you pull from AI sources to grow your business. \n\n\nA step-by-step guide for strategic forum and community search engagement. \n\n\nHOW WILL YOU FEEL AFTER (the 1% er) \n\n\nEmpowered with clarity while others continue chasing outdated ranking metrics. \n\n\nEquipped to make decisive investments in community channels that drive real AI authority. \n\n\nReady to start building your website into a true source of authority. \n\n\nWHO SHOULD YOU INVITE AND SHOULD ATTEND – WHY \n\n\nCMOs & Marketing Leaders: To reallocate marketing investments into high-impact sources. \n\n\nSEO & Content Strategists: To transition from keyword optimisation alone to entity authority and forum-driven search dominance. \n\n\nBrand & PR Managers: To learn how reputation management on Reddit and niche forums can shape AI recommendations. \n\n\nAbout the presenter: \nTony Sambell\nHaving spent his entire childhood on a 200-acre fish farm outside Bundaberg\, Queensland\, Tony Sambell had always been fascinated about the world beyond his own. This fascination reached its pinnacle when Tony’s family was one of the first in their country town to not only have a computer but also have access to the Internet. That was the moment the world opened up to him. Driven by a wonder to discover and to create\, Tony used his family’s computer to spark a passion that would eventually set him on a path to establishing Spicy Web. \nAs an entrepreneur from a young age\, Tony utilised his talent and passion for building websites not only to earn him some extra pocket money in high school\, but also to actually pay his own way through university. When he graduated from CQ University with a Bachelor’s degree in Multimedia Studies\, however\, he found himself struggling to find a job as a result of the global financial crisis. This marked the moment that he decided to tap into his entrepreneurial spirit and use his talent\, creativity and passion to create a job of his own; thus Spicy Web was born. \nGetting by with a little help from his friends\, namely the New Enterprise Incentive Scheme\, Tony started Spicy Web in a spare room with next to nothing. From there\, he laid the foundations to building an elite team of dedicated digital natives\, each specialising in their particular areas but driven by one sole purpose: to make a difference in someone else’s life through digital. \nUnderstanding the ever-changing nature of his industry\, Tony makes it a point for the Spicy Web team to not only keep up with the latest trends and best practices\, but to also keep ahead of the curve. This tenacity was exemplified when Spicy Web was selected by Google to partake in the Trial Google Partner Program and eventually became one of only 80 selected for the program’s prelaunch. \nWith such impressive and extensive professional achievements\, it is easy to think that Tony is married to his career. Yet at Tony’s core\, he is a true family man. A good work-life balance is challenging\, but Tony manages it with ease\, making Spicy Web his son’s hangout every Thursday and making it a priority to always be home in time for dinner. It remains undisputed that Tony’s family is his utmost pride and joy\, followed closely of course\, by Spicy Web. \nRenae Casey  \nRenae first found herself in the digital space as a communications officer after studying visual communication design. With experience in social media management\, graphic and brand design\, and website maintenance\, she’s always had an interest in the creative side of things and this has led her to a career in SEO. While websites might appear techy\, Renae sees them as a way to explore creative opportunities to boost brand awareness and performance. Her diverse working experience (from hospitality and retail to qualified pet groomer\, turned SEO Specialist) makes her an adaptable spicy member of the team.
URL:https://www.uncommonexperiences.com.au/event/uncommon-masterclass-with-tony-sambell/
LOCATION:https://masterclass-by-common-sense.mn.co
CATEGORIES:Masterclass
ATTACH;FMTTYPE=image/png:https://www.uncommonexperiences.com.au/wp-content/uploads/2026/09/15th-sept-2026.png
END:VEVENT
END:VCALENDAR