George Giamadakis is a strategic marketing and business advisor who helps organisations grow by aligning sales, marketing, and leadership around a clear strategy and execution.
With over 15 years of experience across marketing, sales, and leadership, George works with founders, boards, and executive teams to develop practical B2B strategies that strengthen customer relationships, improve performance, and drive sustainable growth. As Chief Organisational Motivator at Global Opportunities Commercialisation (GOC), he focuses on helping businesses unlock opportunities through innovative marketing, ESG thinking, and emerging technologies, including AI, virtual and augmented reality.
George is known for his creative thinking and ability to simplify complex business challenges into clear, actionable strategies. Alongside his commercial work, he is passionate about mentoring and developing people, having coached more than 25 professionals across leadership and business-critical roles.
A member of the Australian Institute of Company Directors and a board member of Southern Cross Kids Camps, George is also a proud husband to Helen and father to two daughters. Outside work he enjoys American sports, following Collingwood, reading, and spending time walking his dog Harvey.