Do you feel more connected or less?
Community is made up of real people with hearts, minds and souls.
You understand this when you have a meeting with a person, compare that to an email conversation or messaging. Do you leave feeling energised, more engaged and connected?
We are driven by software companies and social networks by dopamine hits, speed and perceived engagement. All of which can replace us.
Business is hard and we make it harder by not connecting. We want to do things quicker and faster. No business I know is successful that way. It takes time, deep engagement, mistakes, failures and connection.
All business takes time, so stop reading the books and do the work. The work of human connection.
Clones are being created, TikTok, YouTube, Pornhub, Instagram, LinkedIn, Facebook, Teams, Zoom. Every platform pushing content without a human behind the camera.
So when everything is the same, What makes you special?
I can buy what you sell from 1000 people. There is only one you and one relationship. What makes you unique, stand out?
It is the people that vouch for you. When was the last time you met your customers, your cheer leaders, spent time with them, helped them, shared with them, connected?
What is your network off social media?
The time of disengagement is ending.
How you have done business is changing. Personal connection hasn’t and won’t.
Change with it or find yourself standing outside looking in. Isn’t it time you reached out and engaged with others.
If they won’t meet with you they don’t have a relationship. More emails, and posts are not going to change that. Real connection will.
The more you connect online, the less you connect.