Three real businesses. The overlooked opportunities. The strategies behind remarkable results.
Five years of declining sales. An untapped market. A small challenger with national ambitions. Three different business situations and three stories demonstrating the difference strategic marketing can make.
In this one-hour webinar, Fractional CMO Natalie Potter reveals the research, decisions and hands-on leadership behind remarkable commercial results.
Discover how looking beyond marketing activity can change the direction of a business and what you could be overlooking in yours.
WHY ATTEND
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Your marketing should contribute to business growth. Discover what needs to connect for investment and activity to translate into sales.
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Your next move may need a different perspective. See how market research, customer insight and competitive analysis can challenge assumptions and reveal a stronger direction.
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You want proof. Explore three real businesses, the strategic decisions made and the results achieved.
WHAT WILL YOU SHOW
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Comdain Homes — reversing decline: how research, repositioning and targeted marketing helped turn five years of declining sales into three years’ worth of signed building contracts within one year.
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Silverback — expanding the opportunity: how a strategy to move beyond consumables into a complete Spill Control System helped achieve twice its initial growth target within two years.
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Leaptel — building a challenger: how distinctive branding, suburb-by-suburb targeting and customer loyalty initiatives supported growth from zero to $13 million in revenue over five years.
WHAT ARE THE BENEFITS
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Make better marketing decisions: understand what to investigate before spending more, hiring people or launching another campaign.
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Recognise opportunities beyond promotion: see how strategic marketing can influence your positioning, service offer, customer relationships and competitive advantage.
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Connect strategy with performance: understand the role of experienced leadership in aligning management, sales, marketing teams and specialist partners.
WHAT WILL YOU WALK AWAY WITH
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Three questions to challenge your approach: who should we target, why should they choose us, and what is stopping them?
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One priority to investigate in your business: an opportunity, assumption or marketing gap that deserves closer examination.
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BEAM’s free 20 Marketing Essentials for Business Growth e-Guide: a practical resource to continue reviewing your marketing foundations after the webinar.
HOW WILL YOU FEEL AFTER — THE 1% ER
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Clearer about the difference between keeping marketing busy and giving it a strategic purpose.
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More confident asking questions about your marketing direction, investment and results.
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Curious about what’s possible when you examine your business through a fresh commercial lens.
WHO SHOULD YOU INVITE AND WHO SHOULD ATTEND — WHY
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Business owners, CEOs and general managers facing declining or plateauing sales, pursuing growth, or questioning whether their marketing is delivering.
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Professional Business Advisors – wanting better results for their client’s businesses
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Sales leaders and business development managers wanting better-fit enquiries, clearer differentiation and marketing that supports their sales targets.
ABOUT THE PRESENTER:
Natalie Potter
Founder, BEAM Marketing | Fractional Chief Marketing Officer
Natalie Potter helps business owners uncover opportunities, sharpen their competitive advantage, and turn marketing into a measurable contributor to growth.
With more than 30 years across marketing, advertising, media and brand strategy, her career includes senior roles at MediaCom, CJB/Clemenger and Medicus. She brings experience across manufacturing, healthcare, professional services, telecommunications, and construction.
Through BEAM Marketing, Natalie embeds in businesses as a Fractional Chief Marketing Officer, providing senior leadership without the cost of a full-time executive. She leads specialist teams, mentors internal marketers, and works with management to align marketing with business goals and sales targets.
Her strategic approach has supported significant results: Comdain Homes secured three years’ worth of signed contracts within one year; Leaptel grew from zero revenue to $13 million over five years; and Silverback achieved twice its initial spill-control growth target within two years.
In The Growth You’re Not Seeing. Yet., Natalie reveals the research, decisions, and execution behind these outcomes – helping business owners recognise what they could be missing in their business potential.
Marketing that means business.