Generative search engines mine Reddit, niche forums, and community data centres for authentic human consensus. Most marketers focus entirely on what AI outputs while ignoring the specific platforms feeding those answers. This masterclass breaks down how to audit AI sourcing and build dominance in community search.
WHY ATTEND
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Discover why analysing where AI sources its answers can be highly valuable.
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Learn how Reddit, forums, and user-generated platforms are influencing search visibility.
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Understand how to pivot your digital strategy as AI agents emerge.
WHAT WILL YOU SHOW
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Live breakdowns of forums, threads, and data sources powering top generative search responses.
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Tactical playbooks for building an authentic, authoritative brand presence inside Reddit and community platforms.
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Strategic models for transforming your website into an essential data node that AI agents actively rely on.
WHAT ARE THE BENEFITS
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Protect your brand’s market share.
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Position your company to be organically recommended by AI.
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Drive higher-intent discovery by meeting buyers where unedited, trusted discussions happen.
WHAT WILL YOU WALK AWAY WITH
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An understanding of how to track where AI gets its information about your industry.
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The knowledge to utilise the information you pull from AI sources to grow your business.
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A step-by-step guide for strategic forum and community search engagement.
HOW WILL YOU FEEL AFTER (the 1% er)
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Empowered with clarity while others continue chasing outdated ranking metrics.
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Equipped to make decisive investments in community channels that drive real AI authority.
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Ready to start building your website into a true source of authority.
WHO SHOULD YOU INVITE AND SHOULD ATTEND – WHY
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CMOs & Marketing Leaders: To reallocate marketing investments into high-impact sources.
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SEO & Content Strategists: To transition from keyword optimisation alone to entity authority and forum-driven search dominance.
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Brand & PR Managers: To learn how reputation management on Reddit and niche forums can shape AI recommendations.
About the presenter:
Tony Sambell
Having spent his entire childhood on a 200-acre fish farm outside Bundaberg, Queensland, Tony Sambell had always been fascinated about the world beyond his own. This fascination reached its pinnacle when Tony’s family was one of the first in their country town to not only have a computer but also have access to the Internet. That was the moment the world opened up to him. Driven by a wonder to discover and to create, Tony used his family’s computer to spark a passion that would eventually set him on a path to establishing Spicy Web.
As an entrepreneur from a young age, Tony utilised his talent and passion for building websites not only to earn him some extra pocket money in high school, but also to actually pay his own way through university. When he graduated from CQ University with a Bachelor’s degree in Multimedia Studies, however, he found himself struggling to find a job as a result of the global financial crisis. This marked the moment that he decided to tap into his entrepreneurial spirit and use his talent, creativity and passion to create a job of his own; thus Spicy Web was born.
Getting by with a little help from his friends, namely the New Enterprise Incentive Scheme, Tony started Spicy Web in a spare room with next to nothing. From there, he laid the foundations to building an elite team of dedicated digital natives, each specialising in their particular areas but driven by one sole purpose: to make a difference in someone else’s life through digital.
Understanding the ever-changing nature of his industry, Tony makes it a point for the Spicy Web team to not only keep up with the latest trends and best practices, but to also keep ahead of the curve. This tenacity was exemplified when Spicy Web was selected by Google to partake in the Trial Google Partner Program and eventually became one of only 80 selected for the program’s prelaunch.
With such impressive and extensive professional achievements, it is easy to think that Tony is married to his career. Yet at Tony’s core, he is a true family man. A good work-life balance is challenging, but Tony manages it with ease, making Spicy Web his son’s hangout every Thursday and making it a priority to always be home in time for dinner. It remains undisputed that Tony’s family is his utmost pride and joy, followed closely of course, by Spicy Web.
Renae Casey
Renae first found herself in the digital space as a communications officer after studying visual communication design. With experience in social media management, graphic and brand design, and website maintenance, she’s always had an interest in the creative side of things and this has led her to a career in SEO. While websites might appear techy, Renae sees them as a way to explore creative opportunities to boost brand awareness and performance. Her diverse working experience (from hospitality and retail to qualified pet groomer, turned SEO Specialist) makes her an adaptable spicy member of the team.